There are millions of patients and professionals discussing different therapies, drugs, and diseases on various social media, forums, and other websites. In case of pharma companies, such discussions are a treasure trove of patient experience information that is not gained in clinical settings.The issue here is that the social listening technology that was used before wasn’t designed to deliver insights this complex and deep.
Al created a trust crisis and nobody is talking about it
In this episode of AI For Pharma Growth, Dr Andree Bates speaks with Dan Pratl, founder and CEO of Quadron Inc, about a trust problem emerging as AI moves deeper into pharma: how do organisations preserve confidence when more work is generated, shaped and accelerated by machines?
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